Maverick Marketing Workshop: Stand Out from the Herd, Get Better Results and Wrangle More Business Your Way--Right Now. March 18th and June 23rd 2010 Seal Beach, Ca.

A workshop not to miss!

No one cares about your boring business. That's how it feels sometimes, doesn't it? The Maverick Marketing Workshop will change all that. I pack this 1-day workshop with creative ideas and tangible tools you can use right away to stand out from your competition, make your marketing more effective and sell more products and services—right now—regardless of what you’ve tried before, regardless of how big or small your budget is. (Even if you don't have a marketing budget!)

How do you do all that? What if you’re in an industry such as financial planning, health care, real estate, consulting, speaking, coaching and oh, so many others, where most people think you and your competition “all look alike”? The answer:  you have to be different--yes, as in a maverick, regardless of your politics. You, your marketing and sales strategy and your message have to stand out and be different, if you want to attract more prospects and referrals, sell more products and services.

What’s the workshop all about? We will zero in on these important marketing and referral generating areas, including “How To”:

1. ‣ Distinguish yourself, your business, products and services in the marketplace and from the competition.
   

2. ‣ Find your points of difference, no matter how much you look like the “other guy.”
   

3. ‣ Create a competitive advantage no one can copy, and then craft a compelling message that will communicate it, attract, engage and trigger a decision to buy from or hire you.
   

4. ‣ Generate word of mouth marketing and increase referrals.
   

5. ‣ Craft marketing messages that are more effective and memorable, using the four cornerstones of an effective message to improve response.
   

6. ‣ Retain and build loyalty with existing customers, recover past customers and attract new ones.
   

7. ‣ Learn the pros and cons and decide the right mix of marketing activities that increase visibility and response from your target audience(s).
   

8. ‣ Understand how to use the 5 elements of graphic design and layout to increase readership and retention of your message.
   

9. ‣ Set up a system for measuring progress, effectiveness, accountability and maintaining momentum on a consistent, daily basis.
   

10. ‣ Create marketing champions throughout the business, getting everyone to walk the talk and deliver on the promises made in the marketing and promotion.
    

If I have my way, and you do your part, you’ll walk away with:
    1. A clear direction of how to set your business apart.
    2. The foundation of a message platform that will communicate it.
    3. A realistic action plan for taking it to the marketplace . . .

all designed to get you the specific results you’re looking for.

More focus, impact, response and revenue.
Who doesn’t want a little more of that?

Post-Workshop Round Up and “Group Therapy.”

About 30 days after the workshop, I’ll be on the phone for an alumni conference call in which anyone who wants to can report progress, ask me to clarify content, celebrate success, get feedback, ask questions and—dare I say it—be held accountable for their action plan. It’s 90 minutes of group therapy, and it’s included in your registration.

Cost: Full Day $199.00

Location: Ayres Hotel, Seal Beach, CA

Register Here!

Why listen to Terri?  Terri Langhans, CSPis the former CEO of a national ad agency and marketing firm that shestarted from scratch as a freelancer and grew large enough andprofitable enough to sell to a Fortune 100 Big Boy. But that was thenand this is now. Now Terri is COE (Chief of Everything) at Blah BlahBlah, her speaking and consulting business and a CSP (CertifiedSpeaking Professional), one of only 206 women worldwide to have earnedthe designation awarded by the National Speakers Association and theInternational Federation of Professional Speakers. She's also theauthor the book The 7 Marketing Mistakes Every Business Makes (And How to Fix Them) and conducts the Maverick Marketing 1-Day Workshop four times a year.